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Case of Sucess

As a communications strategy consultant and editor for the former Minister of Labor of the Argentine Nation, Carlos A. Tomada, and being part of Alurralde Consultores S.L. From 2011 to 2015 I generated one of the phrases that has subsequently been used as a campaign slogan.


Every day, in addition to doing media work and deconstructing the news, she wrote the phrases that the Minister had to pronounce during his activities, for or against different political sectors.

On October 14, 2014, Tomada led an event in front of union members, and in the context of the media crisis that the Government was having with the Clarín Group and in view of the upcoming elections, he mentioned some of the phrases that I suggested he say: " (The media) want to scare to adjust."

The phrase not only had responses but was very popular within the Minister's party and was used hundreds of times by the then President, Cristina F. de Kirchner, until it became a campaign phrase.


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